Tastes like chocolate, hits a little… different.
University students run on caffeine and when it comes in the form of chocolate, they're all in. So, to connect with this crowd at the start of a new semester, we gave move-in day an unmistakable Awake twist.
Outcomes
250x more views than the brand’s other content
Creative Ideation
Art Direction
Client presentation
Shoot supervision
Layout
Script writing support
RolePhotoshop
InDesign
ToolsOrganic social
Paid social
Mediums-
Copywriter: Ryan Hanson, Cristina Markham
Graphic Designer: Kemar Lawrence
Director: Pete Henderson