Riverdale
To promote the show Riverdale, we delved deep into the show’s storyline to speak to fans from a place of fandom.
The character Betty Cooper was becoming a regular Nancy Drew in the show, so we went ahead and imagined what her book covers might look like.
Outcomes
Organically retweeted by the actress who plays Betty, giving us exposure to her 1.48M followers
35% more likes*
39% more impressions*
*Compared to other posts for the brand by the agency from the same period
Creative Ideation
Art Direction
Client presentation
Illustration supervision
Mock up design
RoleToolsPhotoshop
MediumsOrganic social
-
Copywriter: Gaby Makerewicz
Creative Director: Jenn Rossini
Illustrator: Paul Ainsworth