Sell your social media soul
for a Whopper. People love the Whopper, but weren't talking about it online.
So, we offered fans a whopper in exchange for control over their social media.
We commanded people to post whatever we asked, and quickly turned fans into an army of advertisers.
Outcomes
With a minuscule $8k media spend:
5 million+ impressions
Over 100,000 word of mouth impressions
500% increase in brand mentions
32% increase in Whopper sales in the following month
Facebook reach doubled
Twitter reach doubled
Marketing Award, nominee
Creative Ideation
Art Direction
Client presentation
Layout
RolePhotoshop
InDesign
ToolsOrganic social
Paid social
Mediums-
Copywriter: James McGuire
Creative Director: Ryan Spelliscy