The Slip Up
Nearly 50% of Alzheimer’s sufferers are diagnosed too late because early signs of the disease are hard to detect.
To help people identify the signs, we partnered with two of Canada‘s most watched shows.
And, during Alzheimer‘s awareness week, had them slip up.
Outcomes
With zero media dollars, educated nearly 1 million people
One Show, merit
Marketing Awards, Bronze
Creative Ideation
Art Direction
Client presentation
Layout
RoleToolsPhotoshop
InDesign
TV
Mediums-
Copywriter: Brian Quittenton
Executive Creative Director: Ryan Spelliscy
Creative Director: David Federico, Josh Budd
Producer: Jacklyn Garfinkle