Increased brand love for a financial service

with over a year’s worth of highly engaging social content.

Rewarding at every step

We infused every post with PCF’s brand promise—to make everyday life simpler and more rewarding.

Always there for the right moments

We engaged users with a steady flow of playful topical and seasonal content that tied back to the brand and its products.

Worthy of attention

Eyeballs need to be earned. Our surprising, insightful and playful content did just that and more. This Valentines series for example, earned over 4X of the average engagements at a whopping engagement rate by reach of nearly 70%.

Non-stop fun

In 16 months we created over 200 pieces of delightful content.

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Breathe in the perks

One of the stand out campaigns was a set of unconventional car-fresheners remind customers that free food is just a fuel-up away.

Unexpected pairings

Fun and novel car freshener scents grab attention and garner engagement.

A drool-worthy giveaway

A series of content invited viewers to like, follow and tag a friend for a chance to get the tantalizing limited time merch.

And, engage they did.

Outcomes

  • Exceeded KPIs

  • Grew followers

  • Grew brand awareness

  • Increased engagement

and comments like this don’t hurt either
"Your instagram is amazing"

Creative Ideation

Art Direction

Client presentation

Shoot supervision

Layout

Animation

Scent selection

Package Design

Role

Photoshop

Illustrator

After Effects

Premier

Tools

Organic social

Paid social

Email

In-store signage

Packaging

Mediums

  • Copywriter: Gaby Makerewicz

    Creative Director: Jenn Rossini

    Photographer: Jeff Carlson

    Illustrator: Mary Kate McDevitt

    Producer: Kelsey-Lynn Corradetti

    < Air Foodeners team >

    Copywriter: Gaby Makerewicz, Andrew Ennals

    Art Director: Meagan Nishio, Daniel Vendramin

    Creative Director: Jenn Rossini

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